Journal
Field notes & essays.
Music, film, business, code — long-form thinking from across the work.
Why I Still Read Books in 2026
In an AI-summarised world, deep reading is a competitive advantage. Five books that shaped my year.
ReadThe Five Mistakes I Made Before MLO Technologies Worked
Pre-product-market-fit lessons from MLO Technologies — the five expensive mistakes I'd undo if I could.
ReadHow I Use AI in Music Production Without Selling My Soul
My current AI-assisted music production stack — and the hard line I won't cross. Practical workflow, not hype.
ReadWhy Every Saudi Founder Should Be Fluent in MCP
Model Context Protocol isn't a buzzword — it's the integration layer for the next decade. A founder's guide for the GCC.
ReadSaudi Photography in 2026: A Cultural Renaissance Through the Lens
Ten years ago, photographing the streets of Riyadh felt rebellious. Today, it’s a national mandate. I picked up my first serious camera before any of this. Before the…
ReadWhat Voice Acting Taught Me About Software UX
Five UX principles I stole from the voice booth and now use every time I ship product at MLO Technologies.
ReadThe Hidden Cost of Building a Brand in Arabic and English
Translating isn't branding. The real work — and real cost — of building a brand that lands in both Arabic and English.
ReadWhy the World Is Finally Listening to Oud in 2026
Oud has always been our language. In 2026, the world is finally learning to listen. When I founded Hdaiacom Perfume, I wasn’t trying to ride a trend. Growing…
ReadSpotify Royalties in 2026: The Real Numbers
After the threshold change, what does a stream actually pay an independent artist in 2026? Open-book numbers from a working artist.
ReadAI Agents in 2026: The Year They Stopped Being Demos
By 2026, the AI hype is over. What’s left is the work — and that’s where it gets interesting. I’ve been running businesses across voice acting, music, perfume,…
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