Journal
Field notes & essays.
Music, film, business, code — long-form thinking from across the work.
Oud Is Going Global in 2026 — And It Is Losing Something on the Way
Oud is having a moment in America. A perfume house founder on what usually happens when the West discovers something that was never made for it.
ReadSaudi Arabia Is Building a $34 Billion Creative Economy — Most People Will Watch It Happen
Saudi Arabia's entertainment and events market is on track from $14.6B in 2026 to $34B by 2035. Most people will read that as a statistic. A small number…
ReadAI Took the Boring Half of My Creative Work — Here Is What It Could Not Touch
A working voice actor and studio founder on what AI actually took from creative work — and the thing it structurally cannot touch.
ReadThe Death of the Perfect Photo — And Why That Is a Good Thing
Photography The Death of the Perfect Photo — And Why That’s a Good Thing I’ve shot campaigns for Pepsi. I’ve worked on over 60 film productions. I’ve spent…
ReadOud Is Evolving — And the World Is Finally Paying Attention
Fragrance Oud Is Evolving — And the World Is Finally Paying Attention I’ve spent years in the fragrance world through Hdaiacom Perfume, and I can tell you this:…
ReadAgentic AI Is Here — And It Is Not Just a Chatbot Anymore
Technology Agentic AI Is Here — And It’s Not Just a Chatbot Anymore Remember when we thought AI was just about asking a chatbot to write an email?…
ReadAI Wont Replace Musicians — But It Will Expose the Ones Who Were Never Really Creating
Music AI Won’t Replace Musicians — But It Will Expose the Ones Who Were Never Really Creating Fifty thousand AI-generated tracks hit Deezer every single day. Let that…
ReadThe New Oud: How Middle Eastern Perfumery Is Conquering the World in 2026
Fragrance The New Oud: How Middle Eastern Perfumery Is Conquering the World in 2026 Oud isn’t just a scent. It’s a language. And in 2026, the rest of…
ReadDeepSeek V4, AI Agents, and Why the Game Just Changed Again
Technology DeepSeek V4, AI Agents, and Why the Game Just Changed Again If you blinked this week, you missed a seismic shift. DeepSeek just dropped their V4 Flash…
ReadSaudi Arabia’s Execution Year: Why 2026 Is the Moment for Bold Entrepreneurs
Saudi Arabia’s Execution Year: Why 2026 Is the Moment for Bold Entrepreneurs By HGM Moe Ji One | April 10, 2026 | Business I’ve lived in Riyadh long…
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