Journal
Field notes & essays.
Music, film, business, code — long-form thinking from across the work.
Why I Track My Time in 25-Minute Blocks
The Pomodoro twist that doubled my output across music, code and film without adding hours.
ReadHiring Your First Five People in MENA: A Founder’s Playbook
The order, the contracts, the salary bands and the three roles to never hire too early. Lessons from building five companies.
ReadHow Afrobeats Conquered the Middle East (and What’s Next)
From Burna Boy in Riyadh to Khaleeji-Afrobeats hybrids — how Afrobeats took over the GCC and what comes after.
ReadThe Agentic Web: What Replaces the Browser
Anthropic's Computer Use, OpenAI Operator, Perplexity Comet — the agentic web is here, and the browser as we know it is on borrowed time.
ReadWhy I Built My Own Website Instead of Using Linktree
Linktree captures clicks. A real site captures attention. Why every serious creator should own their domain in 2026.
ReadThe MENA SaaS Wave No One is Funding Yet
Arabic-first SaaS is about to be a category, and the funding landscape is wildly behind. Where the gaps are.
ReadMixing for Phones: The 2026 Reality
90% of your listeners are on phone speakers or AirPods. How to mix for that reality without losing the kick.
ReadWhy Arabic LLMs are the Most Underrated Bet in AI
Falcon, Jais, Allam — why an Arabic-native frontier model is the most asymmetric bet in the entire AI stack right now.
ReadThe Three-Calendar Method: How I Plan a Year
Sprint, season, year — the three-calendar planning method that keeps art, business and life from colliding.
ReadHow Raw Studios SA Books Out Six Months in Advance
Behind Raw Studios SA's pipeline — the inbound system that keeps a small production company booked solid.
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